#Question_of_the_week_1

Share your framework below!

Client Goal: Our client, Crema Coffee Roasters, is seeking guidance on the best approach to expand their business.

Situation Description: Crema is a specialty coffee roaster established in 2010, known for its ethically sourced, single-origin beans and unique blends. They've cultivated a loyal customer base through local farmers markets and a small online store. However, recent growth has plateaued, and Crema desires to reach wider customers.