Questioning in Consulting Case Interviews: Do & Don't

Dear Kim,

Thank you for your videos on case study interview prep. I watched every one of them. They are really helpful.

However, as I go through all of the channel as well as your website, I can’t seem to find any information as to what questions to ask in consulting interviews. Please notice that I am not referring to those questions everybody has to ask during the case for content purposes. I refer to more of the behavior part of the interview. Can you provide a few thoughts on this?




This article is NOT about the consulting questions you may receive in case interviews. It’s about the questions you may ask the interviewer after the case part.

For a comprehensive and detailed guide on the former case, you can check out this article on Case Interview Questions, where I break down the 8 possible question types to help you best prepare for the most difficult job interviews out there.

My reply – The DOs and DONTs of questions in consulting interviews

Thank you very much for your strong support for our platform. I appreciate these questions to ask in consulting interviews because they help pinpoint me to areas of our site that I need to further improve.

Regarding questions to ask in consulting interviews (not in the case part), there’s so many ways to be “right” here but there are also so many ways to be “wrong”. So rather than giving you some concrete questions, I would like to give you the principles. If you can firmly grasp them, you will always ask good questions and still have the flexibility to go with the mood and the style of each context and each interviewer.

I am in the mood for some DOs & DON’Ts so let’s do it that way.

Ask open-ended questions  Be generic

Being specific doesn’t mean not asking open-ended questions.

Please notice that in the good example, I still left just about enough room for the interviewer to elaborate and go on as much as he / she likes.

Good example:

Of the various training opportunities that I will be very thankfully getting, would you like to tell me about the coaching culture of the daily tasks an analyst get from other team members.

Consultants don’t like generic stuff. In fact, we hate them.

Once in while I get generic questions like “Hi Kim, how to prepare for case interview?”. As much as we love to talk about consulting, we just can’t stand those.

So the basic rule is: don’t ask questions that people can write a whole book to answer.

Bad example:

How will I be trained in this job?

Center on the interviewer Be cliché

Everybody loves talking about themselves, regardless of whether they admit it or not. It’s just basic psychology that every brain subconsciously does. So your job is to take advantage of that.

Don’t ask too many questions about the project, the office, or the other partners. Ask about the interviewer!

Good example:

What brought you into management consulting in the first place?

The best way to make the case interview session entertaining for the interviewer, and to make you memorable, is to ask interesting and unique questions.

Don’t ask questions the interviewer has probably heard millions of times before. Go for those that he / she has never gotten before!

Bad example:

How will I be trained in this job?

Implicitly show off your
consulting skills & knowledge
Ask questions that you can
find your own answer

Good example:

Why you haven’t quit? (implicitly showing that you are well aware of the consulting culture that everybody leaves, the question is just when)

Take notes while listening! (this is not a question, but is definitely a strong action to implicitly convey that you know the culture and the consultant’s job well)

Number your questions! (Again, this is not a question, but this speaks volume. It shows that you are well prepared and very structured

Bad example:

How long have you been with the firm? (you can ask the HR person for that)

How many people are there in this office? (yes you can ask the HR person that too)

How many interview rounds will I have left? (you got the rhythm)

I hope (in fact, I believe) that this has been a fun and informative article for you. You can see that there are so many traditional “good questions to ask” being criticized above. Consulting is a unique field and so the questions for it need to be different.

So with all of that said, what do you think? What are some good questions to ask in a consulting interview that you can think of? Comment below and we can have a wonderful discussion.

If you enjoyed this article, feel free to subscribe to our mail list and our Youtube channel. We will see each other again!

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